Coats2Coats

Your Advocate. Your Mission. Your Success.

With us, it’s personal: We know what it takes to support great work, and to keep it going.

restructuring

  • Developing and refining digital content strategy.
  • Creating a planning process that puts digital at the forefront.
  • Assessing tools and identifying best practices for using them.
  • Building workflows and processes that support a transmedia newsroom.

skills

  • Workshops and coaching on engaging storytelling for all content platforms.
  • Writing for digital, audio and social media.
  • Developing teamwork skills for collaborative work.
  • Building new product development processes.

coaching

  • Working with management to define roles and responsibilities.
  • Refining organizational structure and writing job descriptions.
  • Developing performance management approaches.

engagement

  • Developing social media strategy and best practices.
  • Building and maintaining audience feedback loops.
  • Strategies for in-person events and community outreach.
  • Identifying actionable metrics for tracking engagement.

impact

  • Creating a tailored plan for identifying indicators of journalism impact.
  • Building a story-planning process that maximizes impact opportunities.
  • Developing a newsroom system for tracking impact indicators and acting on what you learn.

sustainability

  • Reviewing existing revenue streams, identifying gaps and opportunities.
  • Auditing revenue development processes and recommending best practices.
  • Building capacity for digital revenue acquisition.
  • Creating implementation plans to guide revenue strategy.